Digital Marketing is the marketing of products and services across the web using different mediums and channels- Search Engine Optimization, Search Engine Marketing, Social Media Optimization & marketing, Content creation and marketing, Email Marketing, Affiliate Marketing, Video submission, etc.
Digital Marketing Strategy
Digital Marketing Strategy Means planning the whole activities to be done for promoting and optimizing the products and services and allocate the budget accordingly.
Importance Of Digital Marketing Strategy
Every Business has to apply different Marketing Strategies depending on the nature of the business.
Businesses without a digital strategy are directionless because they don’t have clear strategic goals for what they want to achieve online, in terms of reaching new customers and building relationships with existing ones.
A cohesive digital marketing strategy leads to a better reach to your audience effectively on different devices — Desktop, Tablets, or Mobile Phones.
Companies that have a Digital Marketing strategy have an edge over the competition in this regard.
A good Digital Strategy uses a variety of sources from SEO, Email marketing, SMO to content generation.
Also read this: Digital Marketing Job Opportunities In India
Steps to Build a Digital Marketing Strategy
1. Analyze the Business
Before building up the strategy, we need to analyze the business model, the target audience, what are the goals for the short term and long term. By analyzing, we will get a clear idea, what we will need to achieve by making the strategy and implementing it.
2. Set Goals
Set your long-term and short-term goals and build the strategy to achieve those effectively using different sources. It will give you one path to move forward.
3. Analyze Past
Analyze all the plans and work done in the plan in order to learn what is lacking in that plan and try to learn from previous mistakes. You don’t have to check all the records. Just go to Google Analytics and select the time period you want to analyze.
4. Analyze Your Competitor’s Strategy
Analyze your competitor’s strategy and their online activities to see how they are driving traffic to their business, whether it is organic or paid and what sources they are using.
5. Identify Your Sources
Identify all the mediums and channels which you want to include in your strategy to make it effective and achieve your goals.
6. Budget Allocation
Identify your financial sources, that how much budget you have for total strategy, and according to the need allocate them to different sources.
7. Make a Plan
After doing all the analysis and allocation, make a plan based on the results and follow it.
It is not necessary that you have created a perfect strategy, review it from time to time, and based on the results modify it accordingly.
Some new technologies will also be added to the market, include them in your strategy. Some methods will not be effective for your business, exclude them.