Anish Illuz – Digital Marketing Expert in India

How to do SEO | step by step guide for beginners

How to do SEO | step by step guide for beginners

What is SEO?

SEO Definition:

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

All major search engines like Google, Bing, and Yahoo have primary search results where web pages and other content like videos or local listings are displayed and ranked based on what the search engine considers most relevant to users.

How to do SEO?

Over the years, the SEO process has changed, and the process you have been following in the past may not work now. Some of the old tactics that you use to rank your website today may not help you achieve the results that you expect.

how to do seo?

Now you have a question – Then how to do SEO in 2019?

You will have to follow the latest SEO techniques to get top ranking in Google. In this SEO guide, I will cover the latest SEO process which you can use to improve your ranking in Google.

I will tell you how to optimize your website for search engines in this search engine optimization guide

Step by step to do SEO

With this step by step guide, you can learn the basic SEO

Step 1: Start with Keyword Research

Keyword research is one of the most important parts of the SEO process unless you don’t know what people are searching on the internet and what information they are looking for, it’s almost impossible to start SEO campaign.

When you do keyword research, you need to start with a root keyword or a seed keyword. Today, there are many free and paid tools available for keyword research.

how to do seo - Keyword Research
Related : Keyword research tips for top ranking

Here are a few things you need to keep in mind when you do a keyword research

  • Start with a long tail and low competition
  • Use Google autocomplete to get more idea
  • Use Google related search
  • You can use tools like
  • There are paid tools like SEMRush which can help you do keyword research.

Step 2: Competition Analysis and Website Audit

Once you finish your keyword research, the next step is to conduct a competitive analysis and website audit. A website audit is very important to make a list of on-page and off-page activities.

Many SEO professionals skip this process and move directly to the next step. Yes, website audit and assessment is a difficult process if you don’t know fundamentals of SEO, ranking factors and how exactly Google determines the ranking of web pages.

how to do seo - Competition Analysis and Website Audit

There are many paid tools available for a website audit. I use seoprofiler for website audits. You may also try for assessment.

Step 3: On-Page Optimization or site optimization

Google is becoming more intelligent and just adding keyword-rich content will not help you rank on the first position after recent algorithm updates.

On-Page optimization tips and factors
  • Write original and useful content
  • Don’t just add keywords to your content. Instead, provide valuable information
  • Your site structure, URL structure will matter a lot.
  • Your site should load fast
  • The site should be mobile-friendly
  • Your site should be updated on a regular basis

Step 4: Link Building and off-page optimization

Links are important for ranking and trust. But you can’t just create links from any websites. Instead, you must earn links from authority websites and they should be relevant. If you start building links from poor quality websites having very thin content, you will not be able to gain ranks.

Step 5: Monitor ranking and keep updating content

SEO is not a one-time activity. You need to keep updating your content, keep creating new content on a regular basis. If you don’t monitor ranking and update your content you may not be able to maintain your ranking.

How to do seo - Monitor ranking

There are many tools available that will help you to monitor the ranking of your website. Tools like ubbersuggest, seoprofiler, SEMRush, aHref can be used for monitoring ranking.


SEO is complex and requires continuous practice. You need to keep your knowledge updated to maintain the ranking of your website or your client’s website.

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