Anish Illuz – Digital Marketing Expert in India

How to link an Instagram to Facebook Page

How to link an Instagram to Facebook Page

1) Start with your Instagram profile.

Your first step is to pull up your own Instagram account on your phone and select the profile icon in the lower right corner. Then, tap the gear icon in the upper right corner. (This might look like three vertical dots if you’re using an Android device.)

Instagram profile

That will take you to your options, where you can adjust a number of your preferences, including social settings.

Instagram Options

2) Set up (or update) your linked accounts. 

When you get to your options, you’ll want to scroll down to where it says “Settings” > “Linked Accounts.” That’s where you’ll configure where else you want your Instagram photos to show up on social media.

Instagram settings

Tap “Linked Accounts,” and you’ll see all of your options for which social networks you can link with Instagram.

Instagram share settings

3) Connect to Facebook. 

In the image above, you’ll notice that HubSpot’s Instagram account is already linked to Facebook — if you’re not already linked to that network, you’ll have to go through the permissions to share content there. You’ll need to be logged into Facebook on your phone for this step to work — once that’s done, tap “Facebook” on your Share Settings screen.

You’ll be asked to continue as yourself — tap that button.

Log in with Facebook

Next, you’ll be asked for your privacy preferences. Since you’ll be just be sharing your photos on a business page, you can select “Friends” — the people who will actually be seeing your photos are the ones who like the page you’ll be publishing to, which we’ll get to in later steps.

Facebook Instagram privacy

Once you hit “OK,” you’ll be taken back to your Share Settings, where Facebook should now be selected. If not, make sure you select it — the logo should appear in blue to indicate that you’re now sharing your posts on Facebook.

Instagram share settings

4) Pick where you’re sharing on Facebook. 

Once you’ve linked Facebook to Instagram, you’ll want to use your Share Settings to determine where on Facebook you’ll be sharing Instagram posts. If you’ve only just now authorized Facebook to link with Instagram, images will be shared on your personal Facebook profile by default.

Facebook share to

Tap “Share To” — that will display all of the places on Facebook where your Instagram photos can be posted. It includes your personal timeline, or any business pages where you have an administrator role. 

Instagram share to

Here, we’ve chosen HubSpot. Once you’ve chosen the Facebook page where you want your photos to be posted, go back to your Share Settings.

Facebook share settings

Now, it should be specified that your Instagram photos are being posted to your Facebook business page of choice.

5) Make sure you’re sharing responsibly.

If you’re using Instagram for both personal and business accounts, remember: You’ll have to modify these settings every time you want to change where your photos are being posted.

If you’re really concerned on the possible drawbacks of using the same Instagram account for both — and we’ve all seen how multi-tasking on social media can go wrong — you might want to set up a company-specific Instagram handle that’s completely separate from your personal one. 

If that’s the case, you’ll have to follow the same steps to link your Instagram account to Facebook. The good news? Instagram has a nifty feature that allows you to switch back and forth between multiple accounts — check it out here

6) Start sharing!

You’re all linked! Now, you can go back to your home screen, and choose which photo you want to post.

Instagram share photo

When you’re ready to share your photo, just make sure you have Facebook selected as one of the places where you want your photo to be posted. 

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