Anish Illuz – Digital Marketing Expert in India

Developing a hashtag #TikTok – Marketing Strategy for Your Brand?

Anish Illuz

Anish Illuz

Helping brands grow digitally by applying Digital Marketing Strategies

TikTok marketing strategy is the talk amongst marketers for its effective tools and technique which are content-based and ensure significant growth of the brand in the least sponsoring.

The app allows its 795 Million international users to create short 15 seconds videos, musical dub smashes, and many other activities just as social media apps.

Related: How to create a custom audience in Facebook Ads

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TikTok Marketing Strategy

TikTok is having growth at exponential rates for the fun that it offers to its users who belong to the age group between 10 – 19 years old.

Well to get your brand’s product and service noticed and clicked you can try out these five popular ways:

1) In-feed native ad

2) Hashtag challenge

3) Brand takeover ads

4) User participation

TikTok Marketing Strategy – Explained :

1. In-Feed Ads:

Tiktok In-feed ads

In-feed ads are native ads placed either at the bottom of organic TikTok videos or in the feed as part of the video queue, depending on the type of product. These ads also redirect to your website or app. On average, they cost $10 per CPM, making them a more affordable option than brand takeovers.

Here’s an ad for an app that appeared when scrolling through videos on the platform:

In-Feed ads are an effective one in this TikTok marketing strategy. Infeed ads will appear in the video section when people swipe for another video. In-Feed ads will reach more people in a short time, only thing we need to do is to optimize the campaign with the target audience.

2. Hashtag Challenges:

You can partner with TikTok’s marketing team to create a sponsored hashtag challenge that encourages users to share content on TikTok on your brand’s behalf. Challenges generally last for 6 days.

TikTok – Hashtag Challenges

3. Brand Takeovers:

A brand takeover ad will appear instantly when a user opens TikTok. The ad can then be redirected to an internal or external link—either another video on TikTok or an external website or app. Currently, this ad type is limited to one advertiser per day.

Food delivery app Grubhub ran a video brand takeover ad earlier this year:

Tiktok – Brand Takeovers

4. User participation

Similar to the AR lenses offered by Snapchat and Instagram, TikTok’s branded lenses will bring face filters, 3D objects, and more to users.

AR lenses can bring an incredibly deep level of user engagement, and given the app’s user base, this could end up being a very popular option for boost brand messaging. 


TikTok marketing strategy for business now has sets trends, has popularity, and reach capabilities which are rising with each month passing by, and marketers must consider giving it a try this time if they haven’t yet done so.

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Source: TikTok Marketing Strategy for Your Brand

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Anish Illuz

Anish Illuz

Helping brands grow digitally by applying Digital Marketing Strategies

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