What is digital marketing?
Definition: Digital Marketing
Digital marketing is the promotion of products or brands through one or more forms of electronic media and differs from traditional marketing by using channels and methods that enable an organization to analyze marketing campaigns and understand what works and what doesn’t – usually in real time.
Why digital marketing is important ?
One of the reasons why digital marketing takes over traditional marketing channels is the ability of Internet marketing tools to interact with target audiences in real time. Your customers expect to be committed to interacting with your brand or company in any form.
1. You’re directionless
I find that companies without a digital strategy (and many) have no clear strategic objectives for what they want to achieve online in terms of gaining new customers or establishing deeper relationships with existing ones. And if you have no goals, you probably don’t put enough resources to achieve the goals and you don’t evaluate if you achieve those goals by analyzing them.
2. You won’t know your online market share
If you have researched this, customer demand for online services may be underestimated. More importantly, you may not understand your online marketplace: the dynamics will differ from traditional channels with different types of customer profiles and behaviour, competitors, proposals and marketing options.
3. Existing and start-up competitors will gain market share
If you do not devote sufficient resources to digital marketing or you use an ad hoc approach without clear strategies, your competitors will have their digital lunch!
4. You’re not agile enough to catch up or stay ahead
Looking at the top online brands such as Amazon, Dell, Google, Tesco, they’re all dynamic– trying out new ways to win or keep their online audiences.
Three Keys to Digital Marketing Success
So, what does digital marketing take? Here are three keys to the success of digital marketing:
- Manage complex customer relations in a variety of digital and traditional channels.
- Reply to dynamic customer interactions and initiate them.
- To make better decisions faster, extract value from Big data.
Career Opportunities In Digital Marketing
Digital marketing will create 1,5 lake jobs in India by 2018, according to the Times of India. We have therefore drawn up a list of the 8 top jobs available for digital marketing in 2019. The list will offer the salary range, the skills required and the scope of digital marketing opportunities for digital marketing.